what our customers say...
Yu Fashion is our absolute favorite place to shop! No other boutique in Edmonton has their expertly curated selection of clothing and accessories. And in addition to their fabulous merchandise, what has kept us coming back visit after visit (after visit after visit) are the women who work there. They really personalize the shopping experience, and make suggestions based on your personal style and body type.
They know what looks good, and are not afraid to tell the truth. When you shop at Yu, you become part of the Yu family!
~ Jilli & Debbi Joffe
Take an elegant, tasteful space; add racks and racks of the latest, most fashionable lines; put in cabinets full of every type of jewellery the imagination can conjure; sprinkle in any other accessory an ensemble might require, and you get the sensory wonderland that is YU!… THEN, just to be taken into shopping euphoria, have the whole experience made extra special by dealing with Fay & Diane, the style mavens, who are everything you need them to be… girlfriends who welcome you into the closet of YU and offer their style expertise, suggestions, honesty & helpfulness. YU is a shopping paradise!!!
~ Laura Hertz
Yu is my favorite store in Edmonton — they have the best customer service and hard to find lines that you can only find in the States. The only problem with Yu Fashion is that you can’t leave without buying something because you can always find something you can’t live without.
~ Sara Jomha
Yu is a great boutique with a fabulous selection of designer clothing. I love the brands they carry and can’t visit the store without finding something wonderful. I have purchased many Velvet dresses from Yu, and every time I wear them I receive many compliments and inquiries as to where I bought them. Fay and Diane are wonderful and extremely helpful. They know what I like and it’s always enjoyable to visit with them. I have so many great pieces from Yu, I don’t think I could pick a favourite.
~ Jill Assaly
One thing that women today could surely use more of is self-confidence, and their insecurities are often conveyed through their fashion choices. Yu Fashion gives women a reason to want to go out, a reason to take the extra step when they get ready in the morning. When looking for a store that carries upscale trends and classic fashions, one often finds themself in an intimidating environment, complete with pretentious sales associates. At Yu, each individual finds themself in a comfortable place where they are treated like family. Diane and Fay help to bring out each woman’s sense of themselves through style and fashion, while being upbeat, friendly and honest. Yu Fashion is not only a place to find beautiful clothing, but a place to laugh, share and belong. Yu truly is the fashion Mecca of Edmonton.
~ Jackie Dharshi
Yu Fashion has something for every woman. Fay stays on top of the trends, AND buys all the neccessary staples that we need every season (you can NEVER have enough Splendid or C&C tees). Yu carries my favourite sweater line, VINCE as well as a great selection of my favourite jeans by Seven. Although you can find all the fashion, I LOVE all the basics and Yu has them all PLUS tons of free parking (I hate trying to find a place to park downtown and just won’t do it anymore) and MIRRORS in ALL the fitting rooms. If you don’t have to come out of the fitting room to look at yourself and if you DO want an opinion, you'll get an HONEST one from both Fay AND Diane. They always have a lollipop to keep my son somewhat occuppied and Fay has offered MANY times to special order items in for me. Great Store – Great Girls. THANKS!
~ Michelle Caldarella
Yu is one of my favorite clothing stores in Edmonton! It reminds me of all the unique boutiques in California. You can find everything at Yu: from great jewellery to beautiful comfy shirts by Velvet and James Perse, to elegant dressy clothes. An outfit for every occassion! Fay and Diane will help you find exactly what you're looking for. "Yu is Beautiful."